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Sales KPI Report

Everything you need to know about Sales KPI Report

Updated today

One of the most powerful tools in Appliance.io for tracking performance is the Sales KPI Report. It gives you a complete picture of your team’s performance with all the key metrics you need for smart decision-making and growth.


πŸ“ Accessing the Report

  • Go to the sidebar and click Reports

  • Under Management Tools, select Sales KPI Report

  • You’ll now see your full sales dashboard with all active salespeople and their records


πŸ” Filters

Make reporting easier with filters:

  • Salesperson

  • Date

  • Location

πŸ’‘ Tip: If you filter by Salesperson, the view changes from month-by-month to a yearly KPI summary for that salesperson.
πŸ‘‰ Need a clean slate? Just hit Reset Filter.


πŸ“€ Exporting Reports

Need to share or analyze the data?

  • Click Export

  • Choose between PDF, Excel, or CSV

⚠️ Note: The export reflects whatever filters are applied.


πŸ“‘ Understanding the Columns

Here’s what each column means:

  • Number of Quotes β†’ Total issued quotes (including ones converted to orders)

  • Number of Orders β†’ Total orders placed

  • Items Reserved in Inventory β†’ Reserved item count

  • Sales Closing Ratio β†’ Quotes vs. orders ratio

  • Average Closing Time β†’ Avg. time from quote β†’ order

  • Protection Plan Attachment Rate (%) β†’ Warranties Γ· products Γ— 100

  • Models Returned β†’ Number of models returned

  • Install Returns β†’ Number of installations returned

  • Protection Plan Returns β†’ Number of protection plans returned

  • Total Returns β†’ All returns combined

  • Protection Plan Revenue β†’ Revenue from protection plan sales

  • Install Revenue β†’ Revenue from installation services

  • Average Order Value β†’ Total order value Γ· number of orders

  • Total Revenue β†’ Overall revenue generated

  • Profit Margin β†’ Price minus cost


πŸ‘₯ Compare Salespeople

Easily compare team performance:

  1. Check the box next to a salesperson

  2. Select up to five in total

  3. Click Compare

A pop-up shows all KPIs side by side β€” from quotes to profit margin.
βœ… You can also export comparisons as PDF, Excel, or CSV.


πŸŽ‰ You’re Ready!

With filters, exports, column breakdowns, and comparisons, the Sales KPI Report gives you everything you need to measure performance and boost sales.

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