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Cost, Profits & the Pricing Analytics Tool

Master Product Pricing

Katie Bange avatar
Written by Katie Bange
Updated over a week ago

You can watch this video or read the article below. Your choice!

Cost, Price, and Profit

But before we jump in… let’s clear up a couple of important terms — Cost vs. Price. So- what's a cost?

Cost

Cost is what you, the store owner, pay to get that appliance from the supplier. That includes things like: The wholesale price, Shipping and handling, and Storage or inventory fees if you have any. for Example, Let’s say you buy a fridge from your supplier for $800 — that $800 is your cost.

Cost

Price

Now, the price is what your customer pays when they buy it from you. You set this based on your costs, what the market looks like, and what your competitors are doing. for Example: You sell that same fridge for $1,200 — that’s the price.

Profit

Price minus cost equals profits, simple.

Price

Product Pricing

Alright, let’s get into the tool, Product Pricing

First, head to the Settings page at the bottom of your sidebar. In the Settings page, click on Product Pricing.

Click 'Product Pricing'

That’ll take you to the main pricing dashboard.

Click 'Select brand
            GE GroupCafe GE GE Profile Haier Hotpoint Monogram  Other BrandAGA Alfresco Amana American Range Arctic King Arctic Wind Aroma Artisan Asko Aspire by Hestan Avanti Azure...'

Tabs and Features

You’ll see two tabs here. The first one is Price Rule. This is where you can edit prices for your appliances.

Click 'Select brand
            GE GroupCafe GE GE Profile Haier Hotpoint Monogram  Other BrandAGA Alfresco Amana American Range Arctic King Arctic Wind Aroma Artisan Asko Aspire by Hestan Avanti Azure...'

Next to it is My Competitors. Use this tab to manage which competitor data sources are used for pricing comparisons. You can activate or deactivate certain competitors based on your needs.

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Up at the right corner, you'll see a Price Tags Sync. Click this to manually sync your backend prices with what’s shown on your website or physical tags.

Click 'sync
                        
                        Price Tags Sync'

Beside it is the Changelog button. Here, you'll see the full pricing history — who changed what, when, and how.

Click 'history
                    Changelog'

Clicking the Changelog pops up a window with: the timestamp, who made the change, what was changed, and the full details.

Click 'Reset the Regular Price from model GE-IM4D'

Filters

When you’re working with a long list of products, filters are your best friend.

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Use the Brand Filter to narrow things down to just the brands you’re focusing on.

Click 'Search Model Number'

Or, if you’ve got a specific product in mind, pop its Model Number into the search bar — super quick and super precise.

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Missing a Brand?

Now, if you don’t see the brand you’re looking for in the list, don’t worry — it just might not be active yet. Here’s how to fix that: Head back to Settings and click on Product Catalog (it’s right next to Product Pricing)

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Scroll down to the last brand entry, then flip the toggle to Yes to activate the brand.

Click 'NO'

You’ll see a little “Success!” message — and just like that, your brand will now show up in the POS.

Click 'Success!×'

And if things get a bit messy while filtering, just hit Reset Filter to clear everything out and start fresh.

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Now that you know your way around, it's time to edit the prices.

Editing Brand Prices

When you're ready to make changes, click the pencil icon under the brand you want to edit.

Click here

Pricing Rules

A pop-up will show you the current pricing rules.

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You’ll see two sections: Regular Price Rule,

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and Sale Price Rule if you're running any discounts.

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5 Key Rules

Now let’s break down your options for pricing rules. There are five key rules you can choose from — but remember, you can't use the same rule for both regular and sale price. Pick one for each. We recommend using MSRP for your Regular Price, as it represents the standard pricing. For your Sale Price, we recommend using LAP or MAP.

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MAP and PMAP

The first one is MAP, Minimum Advertised Price. This is the lowest price you're allowed to advertise. You can sell lower in-store, but you can’t advertise it. PMAP is a temporary lower MAP used during sales events like Black Friday.

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You can see the MAP and PMAP price in Product Details.

Click 'home 
            product'

Next to the PMAP Price, you can see the tool tip showing the Promo Period of the product's PMAP.

Click 'info'

You can also see the PMAP Promo Period in the Price Analytics.

Click 'Name'

MSRP

Next is MSRP, or Manufacturer’s Suggested Retail Price. This is the price the manufacturer suggests you sell at. You’re not required to stick to it unless MAP or UMRP applies.

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LAP

LAP, or Lowest Available Price. This is the lowest advertised price currently out there. It’s pulled from competitor data and helps you stay competitive. It will be based on the competitors you choose in the My Competitors tab.

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Note:

But here’s the catch: If you choose LAP and no LAP price is available, the system automatically returns to MSRP for the Regular Price.

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For Sale Price, if no LAP is found, the system first tries to use MAP. If there’s no MAP either, it’ll default to MSRP as a backup. So your pricing still works — even when competitor data is missing.

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UMRP

Next, UMRP, or Unilateral Minimum Retail Price. Unlike MAP, this rule applies to the actual sale price too. If you go below it — even in-store — you could lose access to the brand. So be careful!

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LCP

And the last one is LCP, Lowest Cart Price. This is the lowest price available once an item is in a cart across competitors. Another great metric to keep tabs on what’s happening in real-time.

Click 'Regular Price Rule  Set Rule       
                            Lowest Cart Price (0.00% coverage)
                             
                                MAP...'

Open the Product Details to see the comparison of LAP price from the competitors you’ve selected in pricing settings.

Click 'info'

The same goes to LCP.

Click 'info'

IMPORTANT FAIL SAFE!!!

To prevent you from breaking brand rules, turn on the MAP Compliance toggle. If a model’s price drops below MAP or PMAP, we’ll auto-adjust just that model using the correct price. Promo active? Use PMAP. No promo? Use MAP.

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Once you’ve picked your rules, you can: Mark Down the price or go lower, Match a competitor’s price, or Mark Up to boost your margin

Click 'Save'

See Price in Cart

Right below that, you’ll see the See Price in Cart toggle. Flip this on if you want to hide the final price (LCP) until customers add the product to their cart.

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Here’s how it works: The sale price will show with a strikethrough, the final LCP price will only appear in the cart, and this feature kicks in only if the LCP is lower than both the Sale and Regular price

Click '$309.00Soft Sand'

When you’re done, don’t forget to hit Save!

Click 'Save'

Editing Item Prices

Need to tweak the price of a specific item? No problem. Start by clicking on the brand name you want to edit.

Click 'Electrolux'

To find the item faster, just use the Model Number Search bar — super handy when you’ve got a long list.

Click here

Manual Adjust

Once you’re in, you can manually adjust the price for any item.

Click here

When you do, the pricing rule for that product will switch to Manual so you know it's custom-set.

Click 'Reset'

Price Reset

Want to undo those manual changes? To reset a single item, just click the Reset button below it.

Click 'Reset'

Want to clear all manual prices for the brand? Click Reset Manually Priced Items at the top.

Click 'history
                Reset Manually Priced Items'

A confirmation pop-up will ask if you're sure — just hit Delete Price Rule, and it’ll all go back to default settings.

Click 'Delete Price Rule'

Have a whole brand’s pricing set to Manual and want to start fresh? Check the box next to the brand name,

Click here

Or select all brands at once.

Fill 'true'

Then hit Reset Manually Priced Items.

Click 'history
                Reset Manually Priced Items'

And click Yes, Reset Manual Prices — boom, you’re back to the default rules.

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Pricing Analytics Tool

Another feature that's going to save you some time is our Price Analytics. This feature can be used to set a competitive and profitable price. You can find it on the quote page.

Click 'insights'

When you open it, a pop-up shows prices from sources like MSRP, MAP, UMRP, and LAP, prices based on your current rules. You can hit “Use This Price” to auto-fill your new price.

Click '-'

Analytics will also show LCP and LAP data from the competitors you’ve selected in pricing settings.

Click '-'

Scroll down a little, and you'll see the average cost and the Pricing History for this model. This allows you to see the estimated profit margin.

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And that’s it! You now know how to set, manage, and optimize your appliance pricing like a pro. Thanks for watching — and happy pricing!

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