Cost, Profits & the Pricing Analytics Tool

But before we jump in… let’s clear up a couple of important terms — Cost vs. Price. So- what's cost?

Cost is what you, the store owner, pay to get that appliance from the supplier. That includes things like: The wholesale price, Shipping and handling, and Storage or inventory fees if you have any. for Example, Let’s say you buy a fridge from your supplier for $800 — that $800 is your cost.

Now, the price is what your customer pays when they buy it from you. You set this based on your costs, what the market looks like, and what your competitors are doing. for Example: You sell that same fridge for $1,200 — that’s the price.

Price minus cost equalls profits, simple.

Alright, let’s get into the tool. First, head to the Settings page at the bottom of your sidebar.

In the Basic Settings section, click on Product Pricing.

That’ll take you to the main pricing dashboard.

You’ll see two tabs here. the first one is Price Rule. This is where you can edit prices for your appliances.

Next to it is My Competitors. Use this tab to manage which competitor data sources are used for pricing comparisons. You can activate or deactivate certain competitors based on your needs.

up at the right corner, you'll see a Price Tags Sync. Click this to manually sync your backend prices with what’s shown on your website or physical tags.

Beside it is the Changelog button. Here, you'll see the full pricing history — who changed what, when, and how.

Clicking the Changelog pops up a window with: The timestamp, who made the change, what was changed, and the full details.

to make it easier, there are two filters that you can use.

Use the Brand Filter to narrow it down to specific brands.

Or search by Model Number if you’re after a specific product.

Need to clear your filters? Just hit Reset Filter and you’re good to go.

Now that you know your way around, it's time to edit the prices.

When you're ready to make changes, click the pencil icon under the brand you want to edit.

A pop-up will show you the current pricing rules.

You’ll see two areas: Regular Price Rule,

and Sale Price Rule if you're running any discounts.

Now let’s break down your options for pricing rules. There are five key rules you can choose from — but remember, you can't use the same rule for both regular and sale price. Pick one for each.

The first one is MAP, Minimum Advertised Price. This is the lowest price you're allowed to advertise. You can sell lower in-store, but you can’t advertise it. PMAP is a temporary lower MAP used during sales events like Black Friday — though in your system, you’ll just see it under MAP.

next MSRP, Manufacturer’s Suggested Retail Price. This is the price the manufacturer suggests you sell at. You’re not required to stick to it unless MAP or UMRP applies.

LAP, or Lowest Available Price. This is the lowest advertised price currently out there. It’s pulled from competitor data and helps you stay competitive.

Next, UMRP, or Unilateral Minimum Retail Price. Unlike MAP, this rule applies to the actual sale price too. If you go below it — even in-store — you could lose access to the brand. So be careful!

And the last one is LCP, Lowest Cart Price. This is the lowest price available once an item is in a cart across competitors. Another great metric to keep tabs on what’s happening in real-time.

Once you’ve picked your rules, you can: Mark Down the price or go lower, Match a competitor’s price, or Mark Up to boost your margin

When you’re done, don’t forget to hit Save!

Need to tweak the price of a specific item? No problem. Start by clicking on the brand name you want to edit.

To find the item faster, just use the Model Number Search bar — super handy when you’ve got a long list.

Once you’re in, you can manually adjust the price for any item.

When you do, the pricing rule for that product will switch to Manual so you know it's custom-set.

Want to undo those manual changes? To reset a single item, just click the Reset button below it.

Want to clear all manual prices for the brand? Click Reset Manually Priced Items at the top.

A confirmation pop-up will ask if you're sure — just hit Delete Price Rule, and it’ll all go back to default settings.

Have a whole brand’s pricing set to Manual and want to start fresh? Check the box next to the brand name,

Or select all brands at once.

Then hit Reset Manually Priced Items.

and Yes, Reset Manual Prices — boom, you’re back to the default rules.

Another feature that's going to save you some time is our Price Analytics. This feature can be used to set a competitive and profitable price. You can find it on the quote page.

When you open it, a pop-up shows prices from sources like MSRP, MAP, UMRP, and LAP, prices based on your current rules, and competitor prices based on your “My Competitor” settings. You can hit “Use This Price” to auto-fill your new price.

Scroll down a little, you can see the average cost and the Pricing History for this model. This allows you to see the estimated profit margin.

And that’s it! You now know how to set, manage, and optimize your appliance pricing like a pro. Thanks for watching — and happy pricing!

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