The Product Pricing tool in Appliance.io gives you full control over how your products are priced. From setting rule-based strategies and ensuring brand compliance to analyzing competitor data and boosting margins, it’s built to help you price confidently and stay competitive — without manual guesswork.
✅ Cost, Price, and Profit Basics
Cost is what you pay to acquire the product (wholesale, shipping, storage).
Price is what your customer pays when buying from you.
Profit = Price – Cost
Example: You buy a fridge for $800 (cost), sell it for $1,200 (price), profit $400.
📍 Accessing Product Pricing
Go to Settings
Click Product Pricing
You’ll see the main dashboard with two tabs:
Price Rule – Set brand-level pricing logic
My Competitors – Choose which competitor data sources are used for LAP/LCP
In the top-right:
Price Tags Sync updates the website/POS with your latest prices
Import Cost to upload product costs in bulk using a CSV template
Changelog shows full history of changes (who, what, when)
🎯 Filters
Filter by Brand
Search by Model Number
Click Reset Filter to clear all filters
💡Note: If a brand is missing, go to Settings > Product Catalog, search for the brand, and toggle it to Yes to activate.
🛠 Editing Brand Prices
Click the pencil icon next to a brand to open pricing rules.
🚫 Product Pricing Display
At the top is Product Pricing Display.
When enabled, pricing for that brand is hidden on your website.
Products remain visible, but customers see your custom message and action button instead. Internal pricing is unaffected.
Setup includes:
Entering a Custom Message
Choosing a Contact Method (phone call or email client)
Viewing a live button preview
💵 Regular Price Rule
⚠️ Important: Please read our article about Price Rules for a more detailed rule explanation
This section defines your default pricing logic, such as MAP or MSRP.
After selecting a rule, you can:
Mark Down
Match competitor pricing
Mark Up for additional margin
A Suggested Rule tip may appear to recommend a profit-optimized setup.
💸Sale Price Rule
Used for promotions and discounts.
Includes two compliance protections:
MAP Compliance
When MAP Compliance is ON, the system ensures your sale prices never drop below the brand’s minimum advertised price.
The enforcement priority is:
LRP (Highest priority)
PMAP
MAP
No enforcement if none exist
If none exist, enforcement is skipped. Only violating models are auto-corrected; all others continue following your active Sale Price Rule.
Enable Include PMAP if you want to factor in temporary promotional MAPs; turn it off to use standard MAP data only.
⚠️ Important: If you attempt to set a price lower than LRP, PMAP, or MAP, the system will prevent the change and display a validation message — ensuring full brand compliance.
UMRP Compliance
Brands that include UMRP data now display a dedicated UMRP Compliance toggle. It functions just like MAP Compliance but enforces strict UMRP adherence — no overrides or fallback pricing allowed.
Only one compliance toggle (either UMRP or MAP) appears per brand.
Tooltips clearly explain which rule applies and why.
If a model lacks UMRP data, it automatically follows your Regular Price Rule instead.
This update gives you stronger protection for brands that enforce unilateral minimum pricing policies.
Below this is Pricing Rule Settings, which functions the same as regular pricing.
💡Note: You cannot use the same rule for both Regular and Sale prices.
Recommended Price Rule:
Regular = MSRP
Sale = LAP / MAP / LRP depending on strategy.
➕ Additional Pricing Rules
You can also add Additional Pricing Rules as backups.
If your main Sale Price rule returns a value of 0 or is missing, the system will automatically check these fallback rules — up to five maximum.
Click Add Fallback Rule to create one
Only the first valid price found will be used, and you can drag and drop the order of these rules to prioritize which ones the system should check first.
💡Note: If using MAP, you can enable Include PMAP to allow promotional MAP pricing.
These additional rules work the same way as your regular Sale Price rule.
🛒 See Price in Cart toggle (Optional)
This toggle will be using LCP (Lowest Cart Price) as its rule – The lowest competitor price revealed at checkout.
When enabled:
Sale price shows with a strikethrough
The final (lower) LCP price appears only in the cart
Only activates if LCP < Sale & Regular price
💰 Minimum Margin Enforcement
Ensures you never sell a product for less than your desired profit threshold.
When this option is turned on, the system automatically checks your cost and enforces the minimum margin percentage you’ve defined — guaranteeing every sale remains profitable. Even if a competitor runs an extreme sale, or a MAP/LAP rule would usually lower your price, this setting will prevent you from going below your safe profit line.
Example:
If you pay $800 for an appliance and set your minimum margin at 20%, the lowest price you’ll ever sell it for is $960. Even if a competitor lists it for $899, your system will not match it — because doing so would cut into your profit.
💡Tip: This feature exists to protect your business, maintain healthy margins, and prevent loss-making sales. It’s strongly recommended to keep this enabled at all times.
🧾 Editing Individual Products
To edit specific SKUs, click the brand name to open its product list.
Filter tools include:
Model Number search
Show Only Manually Priced Models
Show Only SKUs Below Minimum Margin
Reset Filter
You can manually adjust:
Cost
Regular Price
Sale Price
Once edited, the source switches to Manual so you know it’s customized.
⚠️ Minimum Margin Indicator
On the right side, you’ll see a margin indicator based on cost and your minimum margin setting:
Above target → Healthy
Below target → Below Min. warning
🔄 Resetting Manual Prices
Reset one item: Click Reset next to the item.
Reset all manual prices for a brand: Click Reset Manually Priced Items at the top.
Reset multiple brands at once: Select brands (or Select All), then reset.
All items go back to following brand-level rules.
📊 Pricing Analytics (Quote Page)
Click Insights to open a pricing comparison pop-up.
You’ll see:
MSRP, MAP, PMAP, UMRP, LAP, LCP, and LRP if available
Prices based on your current pricing rules
Use This Price to auto-fill the recommended price
Average cost & estimated profit margin
Pricing history for that model
It’s a fast way to price confidently and competitively.
🎉 You’re All Set!
With Product Pricing and Pricing Analytics, you can set smarter rules, stay brand-compliant, and protect your profit margins. Appliance.io makes competitive pricing simple, transparent, and profitable — so you can price with confidence and grow your business.