The Product Pricing tool in Appliance.io gives you full control over how your products are priced. From setting rule-based strategies and ensuring brand compliance to analyzing competitor data and boosting margins, it’s built to help you price confidently and stay competitive — without manual guesswork.
✅ Cost, Price, and Profit Basics
Cost is what you pay to acquire the product (wholesale, shipping, storage).
Price is what your customer pays when buying from you.
Profit = Price – Cost
Example: You buy a fridge for $800 (cost), sell it for $1,200 (price), profit $400.
📍 Accessing Product Pricing
Go to Settings
Click Product Pricing
You’ll see the main dashboard with two tabs:
Price Rule – Set brand-level pricing logic
My Competitors – Choose which competitor data sources are used for LAP/LCP
In the top-right:
Price Tags Sync updates the website/POS with your latest prices
Changelog shows full history of changes (who, what, when)
🎯 Filters
Filter by Brand
Search by Model Number
Click Reset Filter to clear all filters
If a brand is missing, go to Settings > Product Catalog and toggle it to Yes to activate.
🔑 Pricing Rule Options
Before we dive deep into editing the rules, here are each rule that gives your pricing a different strategy:
MSRP (Manufacturer’s Suggested Retail Price)
Standard price suggested by the manufacturer. Often used as a baseline.
MAP (Minimum Advertised Price) & PMAP
MAP is the lowest price you may advertise.
PMAP is a temporary MAP during promotions (e.g. holiday events).
MAP/PMAP can be viewed in Product Details or Pricing Analytics.LAP (Lowest Advertised Price)
Lowest publicly advertised price across selected competitors.
Regular Price fallback: LAP → MSRP
Sale Price fallback: LAP → MAP → MSRP
LRP (Lowest Retail Price)
A brand-supplied minimum price — often more accurate or stable than MAP or scraped data.
LRP Sale Price fallback logic:
LRP → MAP or PMAP → MSRP (using Regular Price Rule)
UMRP (Unilateral Minimum Retail Price)
Strict rule. You cannot sell below this price, even in-store.
LCP (Lowest Cart Price)
The lowest in-cart price competitors show after adding to cart.
Useful for real-world pricing, especially during promotions.Competitor Price
Set your price directly based on a specific competitor you’ve selected in the My Competitors tab. This option gives you precise control when matching or leading key competitors.
🛠 Editing Brand Prices
Click the pencil icon next to a brand to open pricing rules.
You’ll see:
Regular Price Rule
Sale Price Rule (optional)
MSRP is set as the default for Regular Price, and any changes will prompt a confirmation modal before applying. This helps prevent accidental updates that could affect your “compare at” pricing and keeps your catalog consistent across all products.
You cannot use the same rule for both Regular and Sale prices.
Recommended Price Rule:
Regular = MSRP
Sale = LAP / MAP / LRP depending on strategy.
➕ Additional Pricing Rules
You can also add Additional Pricing Rules as backups.
If your main Sale Price rule returns a value of 0 or is missing, the system will automatically check these fallback rules — up to five maximum.
Only the first valid price found will be used, and you can drag and drop the order of these rules to prioritize which ones the system should check first.
These additional rules work the same way as your regular Sale Price rule.
✅ MAP Compliance
MAP Compliance applies to all brands with valid pricing data. When MAP Compliance is ON, the system ensures sale prices never drop below the brand’s allowed minimum.
The enforcement priority is:
LRP (Highest priority)
PMAP
MAP
No enforcement if none exist
Only models that violate these limits are auto-corrected, while all others continue following your active Sale Price Rule.
Below the MAP Compliance toggle, you’ll find an Include PMAP option. When enabled, the system will also consider Promotional MAPs in the pricing logic where applicable. Turn it off if you want to use only standard MAP pricing.
⚠ Price Validation
If you attempt to set a price lower than LRP, PMAP, or MAP, the system will prevent the change and display a validation message — ensuring full brand compliance.
🎚 Adjusting Brand Prices
After selecting a rule, you can still refine your strategy:
Mark Up (increase margin)
Match (align with competitor)
Mark Down (create deals)
Click Save to apply.
🛒 See Price in Cart toggle (Optional)
When enabled:
Sale price shows with a strikethrough
The final (lower) LCP price appears only in the cart
Only activates if LCP < Sale & Regular price
✏️ Editing Individual Item Prices
Click a brand name to view all products under that brand.
Use the Model Number Search to quickly find an item.
Enter a custom price to override the rule — it will switch to Manual so you know it’s customized.
🔄 Resetting Manual Prices
Reset one item: Click Reset next to the item.
Reset all manual prices for a brand: Click Reset Manually Priced Items at the top.
Reset multiple brands at once: Select brands (or Select All), then reset.
All items go back to following brand-level rules.
📊 Pricing Analytics (Quote Page)
Click Insights to open a pricing comparison pop-up.
You’ll see:
MSRP, MAP, PMAP, UMRP, LAP, LCP, and LRP if available
Prices based on your current pricing rules
Use This Price to auto-fill the recommended price
Average cost & estimated profit margin
Pricing history for that model
It’s a fast way to price confidently and competitively.
🎉 You’re All Set!
With Product Pricing and Pricing Analytics, you can set smarter rules, stay brand-compliant, and protect your profit margins — all automatically. Leverage LAP, MAP, LRP, and LCP data, prevent violations, fine-tune prices manually, and use analytics to guide every pricing decision. Appliance.io makes competitive pricing simple, transparent, and profitable — so you can price with confidence and grow your business.