The Price Rule system in Appliance.io lets you control how your product pricing behaves using manufacturer rules, competitor data, and automated fallback logic. It’s designed to protect brand agreements, keep your pricing competitive, and prevent gaps when pricing data isn’t available.
Understanding these rules helps you price confidently while letting the system do the heavy lifting behind the scenes.
📍 Accessing Edit Price Rules
To begin, open a product and navigate to the Pricing section.
Click Edit Price Rule to view your available pricing options.
Each rule pulls pricing from a different source and includes built-in fallback protection — meaning if a price isn’t available, the system automatically switches to a safe alternative instead of leaving a blank or broken price.
Let’s walk through each one.
🧩 MSRP (Manufacturer’s Suggested Retail Price)
This is the default baseline price recommended by the manufacturer. You’re not required to sell at MSRP unless restricted by MAP or UMRP rules. If no other pricing rule applies, the system returns to MSRP automatically.
📢 MAP (Minimum Advertised Price)
This is the lowest price you’re allowed to advertise publicly. You can sell below MAP in-store, but you cannot display a lower advertised price online.
Some brands temporarily reduce MAP during promotions. This is called PMAP.
In the system, PMAP appears under MAP automatically — you don’t select it separately.
You can view PMAP pricing and promo periods in Product Details and Price Analytics. This helps you stay compliant while taking advantage of brand promotions.
📉 LAP (Lowest Available Price)
This rule tracks the lowest advertised competitor price in real time. It pulls data from competitors you define in the My Competitors tab.
LAP includes fallback logic. If no LAP data exists, the system automatically returns to MSRP for your regular price. while for the Sale Price, it's LAP → MAP → MSRP. This ensures your pricing never fails due to missing competitor data.
🔽 LRP (Lowest Retail Price)
This is a brand-supplied minimum retail price that’s often more stable than scraped competitor pricing.
LRP also includes layered Sale Price fallback protection: LRP → MAP or PMAP → MSRP. This keeps your pricing compliant even when sale pricing isn’t available.
⚠️ UMRP (Unilateral Minimum Resale Price)
Unlike MAP, UMRP applies to the actual sale price, not just advertised pricing.
Selling below UMRP — even privately — can risk losing brand authorization. This rule is strict and should be used carefully to maintain manufacturer relationships.
🆚 Competitor Price Rule
This rule ties your price directly to a specific competitor selected in the My Competitors tab.
It’s ideal when you want precision control — either matching or strategically beating a key competitor instead of following the entire market.
🛒 LCP – Lowest Cart Price
LCP works differently from other rules.
It does not appear as a selectable pricing rule. Instead, it activates through the See Price in Cart toggle. LCP represents competitor pricing that only becomes visible after adding an item to the cart.
When enabled:
Your website shows a strikethrough sale price
The final LCP price appears only inside the cart
LCP activates only if it’s lower than both your regular and sale price
This allows you to stay competitive without publicly displaying restricted pricing.
🎉 You’re All Set!
Edit Price Rules gives you layered protection, competitive intelligence, and automated safeguards — all built into your pricing workflow. Whether you’re following manufacturer policies or tracking competitor movement, the system ensures your pricing stays smart and stable.
Use these rules strategically to balance compliance, profitability, and competitiveness.